A new month brings more articles about the ever-converging worlds of media, news, marketing and digital. Here are some reads we wanted to pass along.
Disney to cut jobs at ABC unit in 10% broadcasting cost reduction (USA Today): “Walt Disney Co. is planning to lower costs at its ABC television unit, which will result in job cuts. The number of jobs haven’t been specified, but the Burbank, Calif.-based media giant expects to cut about 10% of the TV unit’s annual costs, according to a person who’s familiar with the matter but wasn’t authorized to speak publicly.”
E.W. Scripps Co. acquires Katz broadcast networks in $302 million deal (WMAR Baltimore) :”The E.W. Scripps Co. announced the acquisition of the Katz broadcast networks in a deal worth $302 million. The networks include Bounce, Grit, Escape and Laff.”
4 Ways to Use the Power of Story to Build Your Business (Inc.com): “Authenticity is attractive. While most people are inherently suspicious of brands, 80 percent of consumers say that authentic content can compel them to engage with a company. In a world increasingly filled with “fake news,” “alternative facts,” and a deluge of marketing messages, people yearn for what’s real. As a brand, you have the opportunity to cut through the noise and reach audiences by telling an authentic story.”
The Art of Storytelling Meets the Science of Data Analysis (eMarketer): “All brands have a story to tell consumers, but telling it in a way consumers want to hear can be challenging…Marketers are relying on a mix of owned, earned and paid media to disseminate content that tells their brand story.”
Seven Rules Of Effective Video Storytelling (Forbes): “More than 1.5 billion people log in and watch YouTube every month. As marketers, we love that stat. But bear in mind that content producers upload 300 hours of new video content every minute. How can you produce a video that will get noticed, watched and acted upon?”